Cable news has been on the decline in recent years. But CNN is on life support.
And now CNN’s headquarters is on fire after receiving a stunning pink slip.
Over the past few years, CNN’s viewership has been dropping faster than the stock market in 1929.
CNN has maintained a number three spot behind Fox News and MSNBC, but its recent numbers indicate that it will be potentially dropping out of the top five major outlets.
Even Newsmax recently beat out CNN in prime time viewership at times.
CNN prime time viewership drops below Newsmax.
Friday, average total viewers, 8 to 11 pm:
Fox News, 1.44 million
MSNBC, 1.08 million
Newsmax, 357,000
CNN, 335,000— Mike Sington (@MikeSington) May 15, 2023
Of course, this means that they’ve been bleeding cash like no tomorrow.
Multiple outlets have reported that CNN’s operating profit has dropped below $1 billion for the first time since 2016.
CNN in crisis as profits drop below $1 billion for the first time since 2016 https://t.co/MEcAJOVKks
— Daily Mail US (@DailyMail) August 4, 2022
In response, CNN has been playing musical chairs with its personalities and has even gotten rid of longtime staples like Brian Stelter and Don Lemon in a desperate attempt to turn things around.
But now the layoffs have reached the highest levels of the company — even the CEO Chris Licht.
According to several reports, Chris Licht will be removed as the CEO of CNN as the parent company Warner Bros. grows tired of the failing network.
Confirming @DylanByers report. Licht plans to step down as CEO. Story coming in @axios
— Sara Fischer (@sarafischer) June 7, 2023
It’s hard to ignore that this moves comes shortly after CNN allowed Donald Trump to appear at their town hall and completely embarass the network.
That event was one of CNN’s most watched events in recent years and served as a highlight for just how much of a joke CNN has become.
Without Donald Trump, CNN is nothing. Since he left office in January 2021, the network has struggled to find a “boogeyman” to blame for absolutely everything as they did for more than four years.
CNN isn’t in a unique position when it comes to cable news networks suffering setbacks as of late. Fox News has fallen victim to that as well.
But it’s obvious to everyone that CNN is falling the hardest and it wouldn’t be too surprising if in a not-too-distant future CNN is no longer a major network.
Stay tuned to Prudent Politics.
