The major cable news network CNN has been struggling to say the least. It’s in desperation mode to stay above water.
But this one move from CNN is now the beginning of the end for CNN.
Ever since Donald Trump left the White House, CNN has been struggling to keep its viewership from bleeding out.
CNN has had to readjust its profit targets several times, indicating that the network is certainly on the downhill for now.
There’s been little the network has been able to do to change that reality, though.
They’ve tried letting go of poor-performing hosts like Brian Stelter and switching hosts to new time slots like Don Lemon’s move to the morning shows.
But that hasn’t made much of a difference, as Fox News continues to dominate.
Now CNN seems to see the writing on the wall.
In a stunning move, CNN will be completely moving out of Atlanta, GA, where it has maintained offices for more than 35 years.
The closing of the CNN Center will remove the network’s logo from the downtown skyline, where it’s been a fixture for years, The Atlanta Journal-Constitution said.
CNN had occupied the building for more than 35 years.
This is a move to save the cable network cash, according to the parent company AT&T who is ultimately responsible for the fall of CNN.
The news networks’ former parent company, AT&T, had sold the downtown CNN Center in 2021 for nearly $164 million as a cost-cutting move.
Companies moving office buildings is very normal these days as the real estate market is constantly changing.
But CNN is in a very particular position.
It’s obvious that the network is desperate to figure something out to stop the network’s profits from going down the gutter.
They’ve already had to adjust profit projections to below $1 billion for the first time in ages.
Fox News, on the other hand, has been experiencing continued success as the number one trusted source according to viewership amongst the cable news networks.
It probably doesn’t help CNN that the sitting U.S. President who they largely choose to defend is one of the most incapable Presidents in modern history.
Stay tuned to Prudent Politics.